We’re now just two days away from the most prestigious international men’s fútbol and sporting event known to the world. The World Cup means many different things to many people all around the world, but rest assured, as the long four-year wait finally comes to an end, the world’s collective ability to focus on non-fútbol related items will come to a near complete halt, meanwhile global productivity will dip to turtle speeds in most sectors. This isn’t just any normal time of the year, World Cup season is when the world’s TOP 32 FOOTBALLING NATIONS get ready to go all out on the pitch!
For those of us here in the United States, Mexico and Canada, world cup matches are set to take place as early as 5am on the east coast. That’s 2am for all our west coast warriors! Most world cup matchdays will go on until about 4pm EST/1pm PST during the first round, so mark your calendars very cleverly… More importantly, choose your coffee wisely, because there is about to be a lot of coffee time!
The team at Kickoff Coffee is all hands-on deck, and on our toes ready to make sure you’re all stocked up on the world’s most important and delicious energy drink to get you properly prepared for some early morning matchdays, and some highly reduced but intense “world cup office hours!”
The Europeans are coming off four straight World Cup wins. Italy in 2006, Spain in 2010, Germany in 2014, and France most recently brought home all the glory in the 2018 edition. Can 2022 be the year for a team from the Americas, Asia, or Africa perhaps? That’s the beauty of the game… anything can happen!
We look forward to enjoying some world cup fútbol with you, and if you plan to kickoff your early world cup mornings with us, tag us when you brew for a chance to win discounts on your next Kickoff purchase! And so raise your mugs coffee hooligans, cheers to you, to great fútbol, and to a world of a cup!
— The Kickoff Coffee Squad.
In reflection, our hearts, prayers, and solidarity are with the families of the workers who died in the world cup preparations. The world powers that be and its corresponding fútbol authorities too often forget that fútbol is a sport for the people, by the people. An injustice anywhere is an injustice everywhere!